Google Ads Management in Australia & New Zealand

Hiroki Digital builds and manages Google Ads campaigns for businesses across Australia and New Zealand. We focus on high-intent searches, tight location targeting and landing pages that match each ad, then report on leads and cost per lead rather than clicks.

How we structure Google Ads campaigns

Every account starts with keyword research and a clear list of what you don't want to pay for. Negative keywords such as 'free', 'jobs' or 'DIY' often cut wasted spend on day one.

• Search campaigns. Tightly themed ad groups for each service, so the ad and keyword match closely.
• Location targeting. Your actual service area, by radius, suburb or region, with bid changes where leads are worth more.
• Performance Max. Used when you have strong conversion data and creative to feed it, never as a starting point.
• Ad assets. Sitelinks, callouts, call assets and location assets linked to your Google Business Profile.
• Conversion tracking. Form fills, calls and bookings tracked as conversions, so bidding optimises for leads.

What we optimise every week

Google Ads accounts drift without regular attention. Each week we review search terms, add negatives, adjust bids by location, device and time of day, pause underperforming ads and test new headlines.

Each month we look at the bigger picture: which services and areas bring the cheapest leads, where budget should move, and whether landing pages need work. You'll see the same numbers we do in a live dashboard.

What's included

• Account audit or setup. A review of your existing account or a clean build from scratch, in your name.
• Keyword and competitor research. The searches worth paying for and what competitors are bidding on.
• Ad copy. Responsive search ads with headlines that match each service and area.
• Landing page recommendations. Fixes for your existing pages, or new pages where they're needed.
• Monthly report and call. Leads, cost per lead, spend and next month's plan.

Is Google Ads Management right for your business?

Google Ads works best when people already search for what you sell. It's a strong fit for these businesses.

• Urgent or high-intent services. Emergency trades, legal help, medical appointments and other needs people search for right now.
• New businesses. Ads bring enquiries while your SEO and reviews are still building.
• Businesses with clear margins. You know what a customer is worth, so you can judge a good cost per lead.

What affects the cost of Google Ads Management

There are two costs: your ad spend, paid directly to Google, and our monthly management fee, agreed upfront. These factors shape both.

• Keyword costs in your area. Clicks in big-city categories often cost several times more than in smaller markets.
• Number of services and areas. More campaigns and ad groups mean more setup and weekly management.
• Campaign types. Search only, or search plus Performance Max, display or YouTube.
• Landing pages. Whether existing pages are good enough or new ones are needed.

Google Ads Management for businesses across Australia & New Zealand

Local targeting makes a large difference to cost per lead. Searches in Sydney usually cost more per click than in Hamilton, so budgets and bids are set area by area. Ads also perform better when they lead to a matching landing page.