Link Building & Citation Services in Australia & New Zealand
Consistent citations and relevant links from sites Google already trusts.
Google looks at which trusted websites mention and link to your business. Citations, meaning listings of your name, address and phone, confirm you're a real local business. Links from relevant sites show that others vouch for you.
Hiroki Digital builds citations and links for businesses across Australia and New Zealand using white-hat methods only. No paid link networks and no spam, just listings and links a real business should have.
The 80/20 of citations
A small number of platforms do most of the work. We set these up first, with your name, address and phone exactly matching your website and Google Business Profile.
- Bing Places for Business. Feeds Bing search and maps, and other services that use Bing data.
- Apple Business Connect. Controls how you appear in Apple Maps and Siri on iPhones.
- Foursquare. A location data source used by many apps and platforms.
- Yelp. A widely used review and listing platform.
- Major local directories. Such as Yellow Pages, TrueLocal and Hotfrog in Australia, and Yellow and Finda in New Zealand.
Finding the citations that matter for your keyword
The best citation opportunities are the directories Google already ranks for your keyword. We search your main keyword and its variations, note every directory or list in the top 20 results and get you listed on them. If Google ranks those sites for your search, it considers them relevant.
We also review the sites linking to the top competitors in your map results. Google's profile panel and backlink tools show where competitors are listed, and we fill the gaps where you're missing. Industry associations, local business groups, suppliers and community sponsorships are often the most valuable links of all.
What's included
- Citation audit. Existing listings found and inconsistent details fixed.
- Core citations. The 80/20 platforms set up and verified with you.
- Keyword directory research. Directories ranking for your keywords, listed and prioritised.
- Competitor link gap. Sites linking to competitors where you could also appear.
- Monthly link report. New citations and links, with their status.
Is Link Building & Citations right for your business?
Every business benefits from consistent citations. Ongoing link building matters most in these situations.
- Your NAP is inconsistent. Old addresses, phone numbers or business names are still listed around the web.
- Competitors have more authority. The businesses above you appear on directories and sites where you don't.
- You're in a competitive city. In crowded markets, links and citations often separate the top three from the rest.
What affects the cost of Link Building & Citations
Citation building is usually a one-off project, with link building as an optional monthly service. These factors shape the scope.
- Existing listings. Cleaning up inconsistent or duplicate listings takes time before new ones are added.
- Number of directories. The core platforms plus however many keyword and industry directories are worth pursuing.
- Paid directories. Some platforms charge a listing fee, which is passed on at cost.
- Outreach. Earning links from associations, suppliers and local organisations is ongoing work.
Link Building & Citations for businesses across Australia & New Zealand
Directories differ between countries and even cities. A trades business in Sydney has different options from one in Christchurch, so research always starts with your own search results. Citations are one part of our local SEO program.
hirokidigital.com›process
How our Link Building & Citations service works
Audit
Existing citations and links, and any inconsistent details.
week 1Core citations
Bing, Apple, Foursquare, Yelp and key directories.
weeks 1–3Keyword directories
Listings on directories ranking for your keywords.
weeks 3–6Ongoing links
Competitor gaps, associations and local partnerships.
ongoing
hirokidigital.com›faq
Link Building & Citations FAQs
Ask anything else in the form below and we'll cover it on our call.
What is a citation?
Any online mention of your business name, address and phone number, usually in a directory or listing. Consistent citations help Google trust your business details.
Do you buy links?
No. Paid link schemes break Google's guidelines and can harm your rankings. We build citations and earn links through legitimate listings, associations and partnerships.
Why does NAP consistency matter?
If your name, address or phone differ between listings, Google is less confident about your details. Consistent NAP across your site, profile and citations removes that doubt.
Do I need to help verify listings?
Sometimes. Some platforms send a code by email, phone or post to the business, so we'll ask you to forward it.
How many citations do I need?
Quality matters more than quantity. The core platforms plus the directories ranking for your keywords cover most of the value.
How long do citations take to show up?
Some platforms publish listings within days; others take several weeks to verify and update. We track each one until it's live.
Should I list my business on every directory I can find?
No. Focus on the core platforms, then the directories that rank for your keyword and your industry. Low-quality directories add little.
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hirokidigital.com›contact
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