Email Marketing & Automation in Australia & New Zealand
Automated emails that follow up with every lead, every time.
Most businesses spend money to win a lead, then follow up once or not at all. Email automation fixes that. It sends the right message at the right time to every lead and customer, without anyone on your team remembering to do it.
Hiroki Digital sets up and runs email marketing for businesses across Australia and New Zealand, using platforms such as Klaviyo, Mailchimp and ActiveCampaign. We start with the automated flows that make the most money, then add a regular newsletter.
The flows we set up first
A handful of automated flows usually produce most of the revenue from email. They run in the background once they're live.
- Welcome series. Three to five emails introducing your business, your best offer and what to do next.
- Lead nurture. For enquiries that don't book straight away: answers to common questions, examples of work and a reminder of your offer.
- Abandoned cart and browse. For online stores, reminders for people who left products in their cart.
- Post-purchase and review request. A thank-you, helpful tips and a request for a Google review at the right moment.
- Win-back. A message for past customers who haven't bought or booked in a while.
Emails that help your Google reviews
Regular Google reviews are one of the strongest local ranking signals. A well-timed review request email, sent after a job is finished or an order arrives, turns review collection into a habit instead of a favour you remember to ask for. We link straight to your Google review form so it takes customers seconds.
We also make sure your emails comply with the Spam Act in Australia and the Unsolicited Electronic Messages Act in New Zealand: consent, a clear sender and a working unsubscribe link in every message.
What's included
- Platform setup. Account, domain authentication (SPF, DKIM, DMARC) and sign-up forms.
- Automated flows. Copy and design for your welcome, nurture and review request flows.
- Newsletter template. A branded template your team can reuse.
- Reporting. Open, click and revenue figures for each flow and campaign.
Is Email Marketing & Automation right for your business?
Email automation is valuable for nearly any business with repeat customers or a longer decision process. It works especially well here.
- Online stores. Welcome, abandoned cart and post-purchase flows recover sales you'd otherwise lose.
- Service businesses with long decisions. Renovations, finance, health and education, where people research for weeks.
- Businesses that need more reviews. A timed review request turns happy customers into a steady flow of reviews.
What affects the cost of Email Marketing & Automation
Email work is usually a one-off setup, then an optional monthly fee for newsletters and optimisation. Your platform subscription is billed to you.
- Number of flows. A welcome series alone, or a full set of nurture, cart, post-purchase and win-back flows.
- Design. Plain, personal-style emails or fully branded templates.
- List clean-up. Removing old or invalid contacts and setting up consent records.
- Integrations. Connecting your store, booking system or CRM so emails trigger automatically.
Email Marketing & Automation for businesses across Australia & New Zealand
Email works the same whether your customers are in Canberra or Christchurch, but local details lift results, such as your opening hours, service areas and seasonal offers. Pair it with Meta ads to grow the list faster.
hirokidigital.com›process
How our Email Marketing & Automation service works
Audit
Your list, platform, forms and existing emails.
week 1Set up
Domain authentication, forms and segments.
week 1–2Write and build flows
Welcome, nurture and review request emails designed and tested.
weeks 2–3Newsletters and tests
Monthly newsletter and subject line tests.
ongoing
hirokidigital.com›faq
Email Marketing & Automation FAQs
Ask anything else in the form below and we'll cover it on our call.
Which email platform should I use?
Klaviyo suits online stores, Mailchimp suits simple newsletters and ActiveCampaign suits service businesses with longer sales cycles. We'll recommend one based on your business and budget.
How often should I email my list?
Automated flows send when they're triggered. For newsletters, once or twice a month is a good starting point for most small businesses.
Will my emails go to spam?
We set up domain authentication and keep lists clean, which protects deliverability. Sending only to people who opted in matters most.
Can email help me get more Google reviews?
Yes. A review request sent at the right time with a direct link to your Google review form is one of the easiest ways to get a steady stream of reviews.
Do you write the emails?
Yes. We write and design every email, and you approve them before they go live.
Can I import my existing customer list?
Yes, if those customers agreed to receive emails from you. We'll clean the list and set up consent records before the first send.
What results should I expect from email?
Automated flows often become a dependable source of repeat sales and reviews. We report revenue and bookings by flow so you can see exactly what each one contributes.
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hirokidigital.com›contact
Get a free 90-day growth plan
Tell us about your goals and current marketing. We'll map the channels, budget and campaigns we'd use for your business.
- We review your businessYour website, Google visibility and competitors.
- We reply within one business dayWith a time for a 20-minute call that suits you.
- You get your free 90-day growth planClear next steps you can use with or without us.