Facebook & Instagram Ads Management in Australia & New Zealand
Social ads that stop the scroll and bring in leads you can measure.
Facebook and Instagram ads reach people before they start searching. That makes Meta ads ideal for launching a new service, promoting an offer or lead magnet, and staying in front of people who've already visited your website.
Hiroki Digital plans, creates and manages Meta ad campaigns for businesses across Australia and New Zealand. We test creative quickly, track leads properly and move budget to the ads that bring in customers.
Creative comes first
On social platforms, the ad itself does most of the targeting. A clear hook in the first second, a specific offer and a native-looking format decide who stops and who scrolls past. We produce several creative angles for each campaign and let results pick the winners.
- Short video. Simple 10 to 30 second edits using your photos, footage or screen recordings.
- Static and carousel ads. Before-and-after work, product shots, offers and FAQs.
- Lead magnet ads. Free guides, audits and consultations with an instant lead form or landing page.
- Retargeting. Ads for people who visited your site or engaged with your pages but didn't enquire.
Tracking that you can trust
Since privacy changes on iPhones, Meta's own reporting misses some conversions. We set up the Meta pixel and the Conversions API, pass UTM tags into your lead sheet and compare Meta's numbers with the leads that actually arrive. Decisions are based on real leads and sales.
We report weekly on spend, leads and cost per lead, and monthly on which audiences, offers and creative styles are working.
What's included
- Campaign strategy. Audiences, offers, budget split and the funnel from first view to enquiry.
- Ad creative. Copy, graphics and short video edits for each campaign.
- Pixel and Conversions API. Accurate tracking for leads, bookings and purchases.
- Weekly optimisation. Creative tests, audience changes and budget moves.
- Monthly report. Results in plain English with next month's plan.
Is Facebook & Instagram Ads right for your business?
Meta ads work best for offers people don't search for yet. They tend to suit these businesses well.
- Visual products and services. Food, fitness, beauty, home improvement and anything that looks good in a photo or short video.
- Offers and lead magnets. Free consultations, guides, events and seasonal promotions.
- Businesses with website traffic. Retargeting people who visited but didn't enquire is usually the cheapest win.
What affects the cost of Facebook & Instagram Ads
Ad spend is billed directly by Meta, and management is a monthly fee agreed upfront. These factors affect the total.
- Creative volume. How many new ads we produce each month, and whether video is involved.
- Number of campaigns. One core offer versus several services, audiences or locations.
- Tracking setup. Pixel and Conversions API setup, which is a one-off at the start.
- Audience size. Larger audiences need more budget to test properly.
Facebook & Instagram Ads for businesses across Australia & New Zealand
Meta's location targeting suits businesses with a defined service area. A gym in Perth or a clinic in Auckland can target nearby suburbs and mention them in the ad. Retargeting works best alongside email follow-up for people who enquire but don't book.
hirokidigital.com›process
How our Facebook & Instagram Ads service works
Plan
Goals, audiences, offers and the creative angles to test.
week 1Create and set up
Ads produced, tracking installed and campaigns built.
week 2Test
Several creatives per campaign, with the losers cut quickly.
weeks 3–6Scale
Budget increased on proven ads, with fresh creative each month.
ongoing
hirokidigital.com›faq
Facebook & Instagram Ads FAQs
Ask anything else in the form below and we'll cover it on our call.
Are Facebook ads worth it for small businesses?
They work well for businesses with a clear offer and a visual product or service. They're less suited to urgent needs, where people search on Google instead.
What budget do I need for Meta ads?
Enough to test several creatives at once. Your growth plan includes a starting budget based on your goals and audience size.
Do you create the ads?
Yes. We write the copy, design graphics and edit short videos. If you have photos or footage of your work, we'll use them because real images usually perform best.
Should I use lead forms or send people to my website?
Instant lead forms usually produce cheaper leads, while landing pages often produce better-qualified ones. We test both and judge them on the leads that turn into customers.
How do you track results?
With the Meta pixel, the Conversions API and UTM tags in your lead sheet, so each lead is matched to the campaign and ad it came from.
How often do you refresh ad creative?
Usually every two to four weeks, or sooner if results drop. Fresh creative stops audiences tiring of the same ads.
Can you run ads to my Instagram profile instead of my website?
We can, but we usually recommend a lead form or landing page, because those let us measure enquiries rather than profile visits.
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hirokidigital.com›contact
Get a free 90-day growth plan
Tell us about your goals and current marketing. We'll map the channels, budget and campaigns we'd use for your business.
- We review your businessYour website, Google visibility and competitors.
- We reply within one business dayWith a time for a 20-minute call that suits you.
- You get your free 90-day growth planClear next steps you can use with or without us.