Marketing Strategy Consulting in Australia & New Zealand

The result is a 90-day plan covering who you're targeting, what you're offering, which channels to use, what to spend and how to measure it. It's written for your team to act on, with or without us.

What a marketing strategy covers

We keep strategy practical. Every section ends with actions, owners and dates.

• Customers. Who buys from you, why they choose you and what they search for.
• Positioning. How you're different from competitors, in plain language customers understand.
• Offers. Lead magnets and entry offers that make it easy for people to take the first step.
• Channels. Which mix of Google SEO, Google Ads, social, email and referrals suits your business.
• Budget. How much to spend on each channel, and what result to expect for it.
• Measurement. The numbers to track each month, and the targets that matter.

Brand growth for small businesses

Brand growth doesn't need a big budget. It comes from showing up consistently in the places your customers look: a complete Google Business Profile, a steady flow of reviews, a website that matches your ads, and useful posts and photos every week. Consistency compounds, and customers start to recognise you before they need you.

We include a simple weekly routine in every strategy: one Google Business Profile post, new photos of real work and a review request process. It takes less than an hour a week and builds both brand recognition and local rankings.

What's included

• Discovery workshop. A 60 to 90 minute session on your business, customers and goals.
• Competitor review. What the top competitors in your area do online, and where the gaps are.
• 90-day plan. Channels, offers, budget, timeline and targets, in one document.
• Walkthrough call. We go through the plan together and answer questions.

Is Marketing Strategy right for your business?

A written strategy helps most when you're about to spend money on marketing, or when you already are and can't tell what's working. Common situations include these.

• You're launching or relaunching. A new business, service, location or brand.
• You're spending without a plan. Ads, social posts and agencies running in parallel with no shared goal.
• You've hit a plateau. Enquiries have levelled off and you need to find the next growth channel.

What affects the cost of Marketing Strategy

Strategy work is quoted as a fixed project. The scope depends on the factors below.

• Business complexity. One service in one area, or several services across several regions.
• Research depth. Competitor analysis, keyword research, customer interviews and channel costs.
• Number of channels. How many channels the plan covers in detail.
• Follow-up. Whether you'd like check-ins at 30, 60 and 90 days to adjust the plan.

Marketing Strategy for businesses across Australia & New Zealand

Strategy changes from market to market. Competition and costs in Melbourne look very different from Hobart, so every plan starts with research in your own area. Many plans start with local SEO because it builds an asset you keep.